Internal · OG Preview

Social cards · 60 variants

Cards across the editorial and brutalist registers defined in DESIGN.md. Each card has a pre-built UTM-tagged share URL — click the URL to select, then copy and paste it into your post.

1200 × 630 · §og-1200 · utm_source=x

Default OG · 1200×630

Use for: Twitter / X feed · Facebook · LinkedIn · Slack / Discord unfurls · iMessage

The standard Open Graph card. Lives at every section's `opengraph-image.tsx`. Used automatically when the URL is shared.

Apex / Twitter card

EditorialMission framing — polite, type-driven
Apex / Twitter card
Share URL · click to selecthttps://coherencedaddy.com/?utm_source=x&utm_medium=social&utm_campaign=og-apex
Used for coherencedaddy.com root + social unfurls.open raw png →

Tools index

EditorialTool count, no-login pitch
Tools index
Share URL · click to selecthttps://coherencedaddy.com/tools?utm_source=x&utm_medium=social&utm_campaign=og-tools
Used for /tools and tool category pages by default.open raw png →

Directory

EditorialAEO pitch — “Get found by AI agents.”
Directory
Share URL · click to selecthttps://coherencedaddy.com/?utm_source=x&utm_medium=social&utm_campaign=og-directory-home
Used for directory.coherencedaddy.com.open raw png →

Coherence Law

EditorialFiduciary-grade citation-first AI
Coherence Law
Share URL · click to selecthttps://coherencedaddy.com/?utm_source=x&utm_medium=social&utm_campaign=og-law-home
Used for law.coherencedaddy.com.open raw png →

Rizz Token

EditorialEarn rewards · validator-backed staking
Rizz Token
Share URL · click to selecthttps://coherencedaddy.com/?utm_source=x&utm_medium=social&utm_campaign=og-token-home
Used for token.coherencedaddy.com.open raw png →

Shop · Merch (Drop 01)

Brutalist · controversialProvocation — “Wear what they won’t say.”
Shop · Merch (Drop 01)
Share URL · click to selecthttps://coherencedaddy.com/shop?utm_source=x&utm_medium=social&utm_campaign=og-shop-home
Used for shop.coherencedaddy.com.open raw png →

Merch · Landing-parity

Brutalist · controversialMirrors the on-site MerchPromo — coral fill, ink outline
Merch · Landing-parity
Share URL · click to selecthttps://coherencedaddy.com/shop?utm_source=x&utm_medium=social&utm_campaign=og-merch-classic
Use for shop posts that want exact landing-page look.open raw png →

Optimize Me · Self-help

EditorialSmart notes · private growth · 4-row principle list
Optimize Me · Self-help
Share URL · click to selecthttps://coherencedaddy.com/?utm_source=x&utm_medium=social&utm_campaign=og-optimize-me-home
Used for optimize-me.coherencedaddy.com.open raw png →

Website Credit Score

Brutalist · controversialProvocation — letter-grade D card.
Website Credit Score
Share URL · click to selecthttps://coherencedaddy.com/?utm_source=x&utm_medium=social&utm_campaign=og-creditscore-home
Used for creditscore.coherencedaddy.com.open raw png →

Mission · Built in public

EditorialAlt social card — mission-routed
Mission · Built in public
Share URL · click to selecthttps://coherencedaddy.com/?utm_source=x&utm_medium=social&utm_campaign=og-mission
Spare social card for mission / donate posts.open raw png →

Pull-quote · coral fill

Brutalist · controversialEditorial pull-quote on coral fill
Pull-quote · coral fill
Share URL · click to selecthttps://coherencedaddy.com/?utm_source=x&utm_medium=social&utm_campaign=og-quote
For tweet-thread images / blog quote cards.open raw png →

By the numbers

Editorial3-up stat block — tools · projects · mission-routed
By the numbers
Share URL · click to selecthttps://coherencedaddy.com/?utm_source=x&utm_medium=social&utm_campaign=og-numbers
Trust-signal card for socials.open raw png →

Typo + correction

Brutalist · controversialMisspelled struck-through line + corrected version.
Typo + correction
Share URL · click to selecthttps://coherencedaddy.com/?utm_source=x&utm_medium=social&utm_campaign=og-typo
Twitter / LinkedIn drop. Roast of generic copy.open raw png →

Backwards / mirrored

Brutalist · controversialydaD ecnerehoC — full headline reversed
Backwards / mirrored
Share URL · click to selecthttps://coherencedaddy.com/?utm_source=x&utm_medium=social&utm_campaign=og-backwards
Engagement-bait. Forces readers to slow down.open raw png →

Zero. Zero. Zero.

Brutalist · controversialThree giant 0s — emails sold · VC investors · data harvested
Zero. Zero. Zero.
Share URL · click to selecthttps://coherencedaddy.com/?utm_source=x&utm_medium=social&utm_campaign=og-zero
Anti-corporate flex. Pairs with mission posts.open raw png →

Don't subscribe.

Brutalist · controversialReverse psychology stack
Don't subscribe.
Share URL · click to selecthttps://coherencedaddy.com/?utm_source=x&utm_medium=social&utm_campaign=og-dont-subscribe
Counter-funnel post.open raw png →

PR1V4CY 1S TH3 PR0DUCT

Brutalist · controversialLeetspeak coral-fill card
PR1V4CY 1S TH3 PR0DUCT
Share URL · click to selecthttps://coherencedaddy.com/?utm_source=x&utm_medium=social&utm_campaign=og-leetspeak
Plays well in dev / hacker / privacy communities.open raw png →

Got off TikTok

Brutalist · viral“Built by people who got off TikTok.”
Got off TikTok
Share URL · click to selecthttps://coherencedaddy.com/?utm_source=x&utm_medium=social&utm_campaign=og-og-tiktok
Plays well with parents-of-Gen-Z.open raw png →

Tools are free, on purpose

Brutalist · viral“The tools are free. Forever. On purpose.”
Tools are free, on purpose
Share URL · click to selecthttps://coherencedaddy.com/tools?utm_source=x&utm_medium=social&utm_campaign=og-og-zero-seats
Counter-funnel positioning for the /tools catalog.open raw png →

Free. Forever. On purpose.

Brutalist · viralCoral-fill 2-line statement
Free. Forever. On purpose.
Share URL · click to selecthttps://coherencedaddy.com/tools?utm_source=x&utm_medium=social&utm_campaign=og-og-free-on-purpose
Anti-subscription. Pair with donate / tools posts.open raw png →

The algorithm hates this

Brutalist · viralPseudo-listicle headline.
The algorithm hates this
Share URL · click to selecthttps://coherencedaddy.com/?utm_source=x&utm_medium=social&utm_campaign=og-og-algorithm
Use as clapback to startup-twitter trends.open raw png →

Not loud. Correct.

Brutalist · viralCoral-fill 2-line — confidence flex
Not loud. Correct.
Share URL · click to selecthttps://coherencedaddy.com/?utm_source=x&utm_medium=social&utm_campaign=og-og-not-loud
Profile-pin material on X.open raw png →

Thoughts. Prayers. Source code.

Brutalist · viralFaith-tech meme line
Thoughts. Prayers. Source code.
Share URL · click to selecthttps://coherencedaddy.com/?utm_source=x&utm_medium=social&utm_campaign=og-og-thoughts-prayers
Plays in faith + builder communities.open raw png →

We touch grass.

Brutalist · viralAnti-burnout meme
We touch grass.
Share URL · click to selecthttps://coherencedaddy.com/?utm_source=x&utm_medium=social&utm_campaign=og-og-touch-grass
Wholesome viral. Pair with morning posts.open raw png →

No roadmap. A calling.

Brutalist · viralAnti-corporate planning meme
No roadmap. A calling.
Share URL · click to selecthttps://coherencedaddy.com/?utm_source=x&utm_medium=social&utm_campaign=og-og-no-roadmap
Used when ditching feature-flag / OKR / QBR speak.open raw png →

Cohort · build agents

Brutalist · viralCohort pitch — coral fill, urgency framing
Cohort · build agents
Share URL · click to selecthttps://coherencedaddy.com/cohort?utm_source=x&utm_medium=social&utm_campaign=og-og-cohort
Use for cohort enrollment pushes.open raw png →

We teach you to build agents

Brutalist · viralCoral fill — cohort positioning
We teach you to build agents
Share URL · click to selecthttps://coherencedaddy.com/cohort?utm_source=x&utm_medium=social&utm_campaign=og-og-build-agents
Pairs with founder/cohort drops.open raw png →

We don't gatekeep.

Brutalist · viralOpen-source meme line
We don't gatekeep.
Share URL · click to selecthttps://coherencedaddy.com/tools?utm_source=x&utm_medium=social&utm_campaign=og-og-no-gatekeep
Use when posting a tools / templates drop.open raw png →
1080 × 1080 · §square-1080 · utm_source=ig

Square · 1080×1080

Use for: Instagram feed · LinkedIn feed · Facebook square post

The default Instagram-feed shape. Square also reads cleanly on LinkedIn and Facebook timelines.

Yeah, Daddy's a 508

Brutalist · viralCheeky 508 callout — leans into the brand name
Yeah, Daddy's a 508
Share URL · click to selecthttps://coherencedaddy.com/?utm_source=ig&utm_medium=social&utm_campaign=og-square-mission
Use sparingly. The wink card.open raw png →

Zero. Zero. Zero. (square)

Brutalist · viralStacked giant 0s — emails sold · VC investors · data harvested
Zero. Zero. Zero. (square)
Share URL · click to selecthttps://coherencedaddy.com/?utm_source=ig&utm_medium=social&utm_campaign=og-square-zero
Square version of the anti-corporate flex card.open raw png →

No sales team

Brutalist · viral“We don’t have a sales team. The tools find people.”
No sales team
Share URL · click to selecthttps://coherencedaddy.com/?utm_source=ig&utm_medium=social&utm_campaign=og-square-no-sales-team
Anti-pitch confidence.open raw png →

We move correct

Brutalist · viralAnti–“move fast and break things”
We move correct
Share URL · click to selecthttps://coherencedaddy.com/?utm_source=ig&utm_medium=social&utm_campaign=og-square-not-fast
Plays well with engineers and ex-startup folks.open raw png →

Closed source = closed mind

Brutalist · viralCoral-fill open-source meme
Closed source = closed mind
Share URL · click to selecthttps://coherencedaddy.com/tools?utm_source=ig&utm_medium=social&utm_campaign=og-square-open-source
Pair with a public-tools / repo drop.open raw png →

Cohort · square

Brutalist · viralCohort enrollment — square format
Cohort · square
Share URL · click to selecthttps://coherencedaddy.com/cohort?utm_source=ig&utm_medium=social&utm_campaign=og-square-cohort
Use for cohort IG / LinkedIn drops.open raw png →
1080 × 1350 · §portrait-1350 · utm_source=ig

Portrait · 1080×1350 (4:5)

Use for: Instagram feed (preferred ratio) · Pinterest · Facebook portrait

Instagram's recommended feed ratio. Wins more vertical real estate than square.

ChatGPT cites us

Brutalist · viral“ChatGPT cites us. You're welcome.” + tool list
ChatGPT cites us
Share URL · click to selecthttps://coherencedaddy.com/tools?utm_source=ig&utm_medium=social&utm_campaign=og-portrait-tools
Pin-able / share-able. AI citation drop.open raw png →

Pull-quote · portrait

Brutalist · controversialEditorial pull-quote, vertical layout
Pull-quote · portrait
Share URL · click to selecthttps://coherencedaddy.com/?utm_source=ig&utm_medium=social&utm_campaign=og-portrait-quote
Good for blog / mission quote drops on IG.open raw png →

Claude cites us

Brutalist · viralAI-citation portrait — Claude flavor
Claude cites us
Share URL · click to selecthttps://coherencedaddy.com/tools?utm_source=ig&utm_medium=social&utm_campaign=og-claude-cites
Pair with a Claude screenshot.open raw png →

Perplexity cites us

Brutalist · viralAI-citation portrait — Perplexity flavor
Perplexity cites us
Share URL · click to selecthttps://coherencedaddy.com/tools?utm_source=ig&utm_medium=social&utm_campaign=og-perplexity-cites
Pair with a Perplexity citation screenshot.open raw png →

Gemini cites us

Brutalist · viralAI-citation portrait — Gemini flavor
Gemini cites us
Share URL · click to selecthttps://coherencedaddy.com/tools?utm_source=ig&utm_medium=social&utm_campaign=og-gemini-cites
Pair with a Gemini result screenshot.open raw png →

Grok cites us

Brutalist · viralAI-citation portrait — Grok flavor
Grok cites us
Share URL · click to selecthttps://coherencedaddy.com/tools?utm_source=ig&utm_medium=social&utm_campaign=og-grok-cites
Drop on X. Pair with a Grok answer screenshot.open raw png →

Not an app. A ministry.

Brutalist · viralCoral-fill identity statement
Not an app. A ministry.
Share URL · click to selecthttps://coherencedaddy.com/?utm_source=ig&utm_medium=social&utm_campaign=og-portrait-not-app
Identity / mission post.open raw png →

Buy the skill, not the subscription

Brutalist · viralAnti-SaaS positioning
Buy the skill, not the subscription
Share URL · click to selecthttps://coherencedaddy.com/tools?utm_source=ig&utm_medium=social&utm_campaign=og-portrait-buy-skill
Use when posting about tools / shop drops.open raw png →

Cohort · portrait

Brutalist · viralCohort enrollment — portrait format
Cohort · portrait
Share URL · click to selecthttps://coherencedaddy.com/cohort?utm_source=ig&utm_medium=social&utm_campaign=og-portrait-cohort
Cohort IG-feed-friendly.open raw png →
1080 × 1920 · §story-1920 · utm_source=ig-story

Story / Reels · 1080×1920 (9:16)

Use for: Instagram Story · TikTok · Reels · YouTube Shorts · Snapchat

Vertical full-screen format. The headline must read in one breath.

Privacy is the product (story)

Brutalist · viral“Privacy is the product. The pitch is the prison.”
Privacy is the product (story)
Share URL · click to selecthttps://coherencedaddy.com/?utm_source=ig-story&utm_medium=social&utm_campaign=og-story-privacy
Use for IG / TikTok privacy posts.open raw png →

Merch · story

Brutalist · controversialVertical merch promo — coral fill, receipt list
Merch · story
Share URL · click to selecthttps://coherencedaddy.com/shop?utm_source=ig-story&utm_medium=social&utm_campaign=og-story-merch
Drop with a swipe-up to the shop.open raw png →

Stop scrolling. Start a notebook.

Brutalist · viralManifesto · 02 — anti-algorithm
Stop scrolling. Start a notebook.
Share URL · click to selecthttps://coherencedaddy.com/tools?utm_source=ig-story&utm_medium=social&utm_campaign=og-story-scroll
Use as a daily IG/TikTok story repost.open raw png →

Therapist isn’t a feature flag

Brutalist · viralManifesto · 03 — coral fill
Therapist isn’t a feature flag
Share URL · click to selecthttps://coherencedaddy.com/?utm_source=ig-story&utm_medium=social&utm_campaign=og-story-therapist
Anti-wellness-app energy.open raw png →

No funnel. Just tools and tees.

Brutalist · viralSoft positioning — we sell, but don’t hustle
No funnel. Just tools and tees.
Share URL · click to selecthttps://coherencedaddy.com/?utm_source=ig-story&utm_medium=social&utm_campaign=og-story-vibing
Use for community / quiet-launch posts.open raw png →

Faith-driven. Engineer-built.

Brutalist · viralIdentity manifesto · 04
Faith-driven. Engineer-built.
Share URL · click to selecthttps://coherencedaddy.com/?utm_source=ig-story&utm_medium=social&utm_campaign=og-story-faith-engineer
Pairs with founder / mission posts.open raw png →

Cohort · story

Brutalist · viralCohort enrollment — story format
Cohort · story
Share URL · click to selecthttps://coherencedaddy.com/cohort?utm_source=ig-story&utm_medium=social&utm_campaign=og-story-cohort
Drop with a swipe-up / link sticker to /cohort.open raw png →

Doors close soon

Brutalist · viralCohort urgency — coral fill
Doors close soon
Share URL · click to selecthttps://coherencedaddy.com/cohort?utm_source=ig-story&utm_medium=social&utm_campaign=og-story-doors-close
Use in the final week of cohort enrollment.open raw png →
1280 × 720 · §youtube-1280 · utm_source=youtube

YouTube thumbnail · 1280×720 (16:9)

Use for: YouTube · Vimeo · video thumbnails generally

Big bold type. Thumbnails are tiny in the feed — every word has to land at 240px wide.

STOP optimizing yourself

Brutalist · viralStrikethrough STOP + “START being coherent.” pill
STOP optimizing yourself
Share URL · click to selecthttps://coherencedaddy.com/?utm_source=youtube&utm_medium=social&utm_campaign=og-yt-thumbnail
Wild and edgy. Episode 01 thumbnail.open raw png →

I read your privacy policy

Brutalist · viralCoral fill — anti-ToS roast
I read your privacy policy
Share URL · click to selecthttps://coherencedaddy.com/?utm_source=youtube&utm_medium=social&utm_campaign=og-yt-policy
EP 02 thumbnail.open raw png →

Wellness app is a liability

Brutalist · viralDirect callout headline
Wellness app is a liability
Share URL · click to selecthttps://coherencedaddy.com/?utm_source=youtube&utm_medium=social&utm_campaign=og-yt-wellness
EP 03 thumbnail.open raw png →

500 tools instead of therapy. JK.

Brutalist · viralSelf-deprecating pivot — coral fill
500 tools instead of therapy. JK.
Share URL · click to selecthttps://coherencedaddy.com/?utm_source=youtube&utm_medium=social&utm_campaign=og-yt-therapy
EP 04 thumbnail.open raw png →

Cohort · YouTube thumb

Brutalist · viral“Doors close soon. Build agents inside.”
Cohort · YouTube thumb
Share URL · click to selecthttps://coherencedaddy.com/cohort?utm_source=youtube&utm_medium=social&utm_campaign=og-yt-cohort
Cohort teaser thumbnail.open raw png →

Build your first agent

Brutalist · viralCohort teaser · canvas surface
Build your first agent
Share URL · click to selecthttps://coherencedaddy.com/cohort?utm_source=youtube&utm_medium=social&utm_campaign=og-yt-build-agents
EP 05 thumbnail. Cohort.open raw png →
1000 × 1500 · §pinterest-1500 · utm_source=pinterest

Pinterest pin · 1000×1500 (2:3)

Use for: Pinterest · evergreen save-able content

Pinterest rewards tall pins. Designed to be saved and re-shared months later.

Save this. You'll need it later.

Brutalist · viralPin-friendly tool list
Save this. You'll need it later.
Share URL · click to selecthttps://coherencedaddy.com/tools?utm_source=pinterest&utm_medium=social&utm_campaign=og-pinterest-tools
Direct call to pin.open raw png →